TFN #2: Nobody likes to eat ugly food OR ugly Fonts
So, Reader, in the last edition of The Friday Newsletter, we talked about how to use Hemingway App to write better. In this edition, I want to stress on the impact of right Font Type on your audience.
Just like most people, I used to think “What’s there in a font type? My strength is writing. I don’t need any glitter or tricks.”
I was soo wrong.
I will show you in a minute.
Whom would you call?
Imagine. You’re hiring a construction agency. For your office.
Your assistant brings two business visiting cards for you.
Look at the following cards. And in a split second, decide which one you would call first?
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