When a bookworm walks into your small book cafe.
When a patient enters your operation theatre.
When a tired parent knocks on the headmaster’s door.
When a new fearful child enters your classroom.
When a farmer visits your organic startup webpage.
When a veteran reads your company and job description.
Does it make them feel hopeful, empowered, creative or any noteworthy positive feeling?
Then you have done a good job.
If not, you know which levers to shift.