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Especially, if you’re narrowly focused on meeting your end goal. The customer, the user the donor sense it. They see through you. You have to work on what’s there for others. Not a made-up one, a genuine offer.Of course, there is never a win-win situation in business or life, but there is always a possibility for ...

When Albert Camu had said “Life is the sum of all our choices”, his proclamation was more right than wrong. The decisions that we make, shape our life, our society’s culture, and our relationships. The variables of different probabilities that we collectively refer to as ‘luck’ play their own role. Whether our business is prospering or we ...

This week, I came across a remarkable 4-minute long YouTube video, perhaps one of the best entertaining short videos that have provided food for thought. If you haven’t already watched the video, I strongly encourage you that you do before reading further as the article dives deeper into what happens during the video. https://www.youtube.com/watch?v=NvA5rxEdj34 In the video, the ...

“Customer is the god.”“Whatever you do, never lose money.”And there are more monotheistic ideas. They’re popular.It is a commonly observed trait that the ideas that preach power, seem to gain traction. But that’s just for popular media and op-eds. The reality is more convoluted. There are stakeholders. More than one. And that makes the monotheistic ideas lose ...

Any organization stands on its own with the help of a visible or invisible hierarchy. It matters little if someone accepts the existence of hierarchy or rejects it because its existence is versatile. Hierarchy assigns value to the nodes in the web of the organization. We have to understand that, modern organizations are more web-like in ...

We need to ask that question every time we come across a new idea, a product pitch, or just about anything that is creating some sort of wave among our peers. It is easy to take someone’s “so what?” as a sign of arrogance, but if we look deeper, they’re challenging our value proposition. They want ...

The world has changed due to several technological advances, especially the communication technologies. The way interfaces are designed, it is easy for the boundaries between the different types of media to get blurred. If we categorize all possible media that intends to deliver a message to the recipient, they can be categorized into high attention requirement medium ...

There are several projects in the world aiming to spread a million or a billion smiles. Not metaphorical smiles, but real ones. The exact number of smiles is not important but the spirit is. The underlying assumption behind such projects is simple: by spreading smiles on the faces of a significantly huge number of people, there ...

We make this choice every day, every moment. In our daily conversations, which side of the table do we choose to sit? I attended one webinar recently. The organizers expected to sell their products and services through the demonstration. One thing that awkwardly stood out was the host’s usage of you and your. The host would respond to ...

A spark is an absolute prerequisite for an engine to start, but this post is not about a car engine. We’re talking about engines that drive our life, work and culture. When we sign up for a course, a degree, a discussion, or an uncomfortable routine, we inherently hope to learn something. Any badge, any piece of ...